I’ve Aged Out of TikTok & I Don’t Care

 |  No Comments

I don’t know if you were paying attention this week, what with the pandemic and all, but some serious drama went down with a whole new subset of social media influencers.

The Hype House is a popular TikTok-based content house in the enviable mansions of LA. One of its leaders, and if rumors are to be believed the least financial shareholder, was a Team 10 reject. Team 10 is the modern-day version of a 1980’s “Big” scenario where children get to be in control and run around crazy all day.

So this guy, who knows how to be in/run a content house finds new partners, a new house, new stars, and a new platform and aimed for the finish line. And everything was well in TikTok land.

Until Daisy Keech found another platform. She made a YouTube video detailing her own experience with the guy at the wheel. Now, this guy and Hype House are under the social media microscope. Which is where I stumbled across it…in the middle of a pandemic…with way too much free time on my hands..so I took a deep dive.

What I discovered is that I am most definitely no longer the demographic this social media platform is aiming for. What is this?? Is it just dancing and lip-syncing? While I completely understand and support the concept of children with unlimited access to a mansion – in true 1980’s style – I have to say I just don’t get it.

But aside from not being impressed it also made me realize that TikTok is the exact reason the 18-25 demographic is so incredibly powerful. They will buy anything! They will eat TidePods, lick toilet seats, sign up for a lifetime of debt with no hope of repayment and run their credit into the ground. They will try all of it.

Furthermore, the attention span has devolved to something so small it’s hard to find altogether. Writing blogs people put content through a Hemingway app to determine the grade level of the writing. The aim was around a 6th grade level as the attention span of an adult had fallen to that of a goldfish. (This precise stat was repeated to me often.)

The TikTok influencers will have their day. You guys do you. I’ll see you at the Forever 21. I’ll be the one not showing my midriff. In the meantime, though, I can recommend a great new British show I’ve found called TaskMaster, in case dialogue is your thing.